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Winners and losers in JetBlue’s revamped loyalty program

thinkarete by thinkarete
December 7, 2022
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JetBlue Airways simply introduced a totally revamped TrueBlue loyalty program, and there are some large modifications coming to the loyalty expertise.

Everyone seems to be now eligible to earn perks, even in case you do not journey sufficient to hit Mosaic standing.

Those that do qualify for elite standing will discover themselves in one in all 4 tiers, all of which embody a set of priceless advantages. Plus, elite vacationers will have the ability to choose from a choose of further perks that ought to make Mosaic extra rewarding than ever.

That mentioned, not everyone seems to be a winner within the revamped program. Here is the breakdown.

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Losers: Lengthy-time Mosaics

ZACH GRIFF/THE POINTS GUY

Maybe the most important losers are long-time Mosaic members who’ve grown accustomed to their Even Extra House advantages.

Traditionally, Mosaics have been in a position to assign extra-legroom Even Extra House seats at any time after reserving utilizing TrueBlue factors.

The redemption charge was at all times fairly favorable, with costs coming in at round 600 factors for a $55 seat. JetBlue quietly devalued this benefit during the pandemic, however the factors redemption charge was nonetheless extra favorable than outright buying a seat.

For 2022, JetBlue gave all Mosaics free access to the Even More Space seats, and now the airline is basically slicing this profit for all entry-level Mosaics.

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Going ahead, Mosaic Stage 1 will solely embody free Even Extra House seats throughout check-in, and there will not be any choice to redeem factors for these seats earlier than the 24-hour window.

Mosaic Stage 2 and above will take pleasure in free entry to those seats at any time after reserving.

Those that’ve been long-time Mosaics will now have to hit Stage 2, which requires 100 Tiles (equal to $10,000 in spend on JetBlue or $100,000 on a cobranded card), to unlock the Even Extra House perk.

As a long-time Mosaic myself, that is the change that stings most. Until I double my funding in JetBlue, I am going to not have the ability to get free (or considerably discounted) Even Extra House seats.

And if I wait till check-in to pick out one in all these seats, odds are that I am going to find yourself in a center.

Losers: Mosaics who flew so much

ZACH GRIFF/THE POINTS GUY

In JetBlue’s previous program, the airline supplied a quick monitor to Mosaic standing for many who flew 30 segments every year.

As an alternative of needing to earn 15,000 Mosaic Qualifying Factors (MQPs), which is equal to $5,000 in spend on JetBlue flights, you could possibly earn 12,000 MQPs (equal to $4,000) to qualify for Mosaic.

Within the new program, there are not any diminished necessities for many who fly so much. All that issues is how a lot you spend — a pattern that is emerged in any respect main U.S. airline loyalty applications in recent times.

Losers: Mosaic+ members

ZACH GRIFF/THE POINTS GUY

This 12 months, JetBlue debuted a brand new Mosaic+ tier that was specifically designed for 2022 (and 2022 solely).

Mosaic+ required 45,000 MQPs (roughly $15,000 in JetBlue spend) or $150,000 in cobranded bank card spending.

The advantages included all the commonplace Mosaic perks, along with 4 Mint improve certificates and 4 complimentary seats on Blade’s helicopter flights between Manhattan and JFK and Newark.

Within the new program, Mosaic+ is being changed with the Mosaic Stage 3 tier. The spending necessities are precisely the identical, however the advantages aren’t as wealthy.

You will not obtain any Blade certificates (these are being reserved for Mosaic Stage 4), and the improve certificates are getting overhauled.

This 12 months, upgrades to Mint for Mosaic+ members had been confirmed on a space-available foundation inside 24 hours of departure. Whereas the main points of the brand new Transfer to Mint certificates are restricted, JetBlue says that you could be want to make use of a number of vouchers to substantiate a single improve, which might characterize a downgrade from the present mannequin.

JetBlue wasn’t prepared to reveal any extra particulars concerning the revamped improve certificates upfront of this system launch.

Whereas JetBlue made it abundantly clear that Mosaic+ was solely accessible for only one 12 months, those that certified for this tier could discover JetBlue’s updates, and, particularly, the Mosaic Stage 3 perks to be considerably underwhelming.

That mentioned, as soon as the transition to the brand new program occurs within the spring, Mosaic+ members will obtain a brand new pack of upgrades that can probably (quickly) compensate for the change in advantages.

Winners: Everybody else

ZACH GRIFF/THE POINTS GUY

Practically everybody else is a winner within the revamped program.

Maybe the most important change is that JetBlue will turn into the primary main airline to supply a number of advantages to those that do not really earn standing. Despite the fact that the choices aren’t nearly as good because the Mosaic elite perks, one thing is definitely higher than nothing.

Moreover, those that use the JetBlue bank card are in for an enormous improve with the revamped program.

For one, all cobranded playing cards now enable you earn standing — you will not simply have to have the JetBlue Plus Card or the JetBlue Enterprise Card. This even consists of playing cards issued internationally.

All card spending additionally counts towards incomes Tiles, and you may combine and match spending on playing cards and on JetBlue journey to earn standing. Beforehand, you could possibly both spend $50,000 on playing cards or hit the flying necessities with the intention to earn standing.

So, all in all, there’s so much to like about JetBlue’s new program, even when it is not an across-the-board improve for everybody.

The knowledge for the JetBlue Plus Card and JetBlue Enterprise Card has been collected independently by The Factors Man. The cardboard particulars on this web page haven’t been reviewed or offered by the cardboard issuer.



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