There was real pleasure in John Model’s voice Tuesday morning.
“Wow – I actually simply made our very first supply of beer,” the proprietor of Open Outcry Brewing mentioned whereas strolling out from Armanetti City Liquor at 100th and Western. “From the day we opened, these guys have requested me after they may purchase our beer. Effectively, that’s as we speak!”
Because of modifications in distribution legal guidelines pushed by the Illinois Craft Brewers Guild in 2021, Model has been in a position to proceed the expansion he first envisioned when he opened his Beverly brewpub nearly six years in the past.
For the primary time, beers from Open Outcry might be discovered on faucet handles and in coolers across the Chicago space – Armanetti’s was the primary of many stops for Model this week. Greater than a dozen bars, eating places and bottle retailers are on his checklist and he’ll be at Crafted 1979 in Mokena on Friday night time for a celebratory tapping. It’s the primary of many particular appearances he’ll be making within the subsequent few weeks, introducing himself and his model to a wider viewers.
“We needed to determine ourselves with the brewpub format and be taught the enterprise, construct the model and earn individuals’s belief earlier than transferring into packaging,” he mentioned. “We didn’t count on a pandemic in that and needed to name just a few audibles, however we’re doing it.”
They’re saying hey to that wider viewers with Delirio, their double-dry hopped hazy IPA made with citra and mosaic hops, which he says is their second-best promoting beer. The primary, Speculator, is an easy-drinking cream ale which together with a pilsner, will probably be subsequent on their distribution checklist.
Their shift to distributing past simply crowlers from the brewpub is going on thanks partially as effectively to a contractual settlement with Midday Whistle. There, Paul Kreiner operates on a 30-barrel system, in comparison with the 7-barrel system at Open Outcry.
“They’ve been so nice to work with and we’re actually lucky to be working with them in Naperville,” Model mentioned.
He’s making the most of the regulation permitting small breweries like his to self-distribute as much as 400 barrels a 12 months, whereas additionally retaining a watch across the nook.
“We get to check the market, see if prospects wish to purchase our beer and take it from there,” he mentioned. “We’ve had some actual success as a brewpub over the past 5-1/2 years and all the time needed to see if our beer could be fascinating amongst different Chicago beer drinkers. So we’re testing the market and if it’s profitable, we’ll discuss subsequent steps.”
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