The Whitsundays has its new marketing campaign going stay this week, with the purpose to encourage holidaymakers who need motion and journey with their Whitsundays expertise.
The Whitsundays gives a vacation for everybody and that is the theme of the brand new iteration of the Wonders of The Whitsundays marketing campaign, which was created by Wavemaker 5 years in the past.
The Whitsundays has skilled file ranges of visitation and spend this 12 months and the brand new Wonders marketing campaign is predicted to drive additional visitation and spend because the area goals for an additional file 12 months.
Tourism Whitsundays chief govt officer, Rick Hamilton, stated the marketing campaign has advanced, incorporating an always-on strategy to higher work in with operators.
“The earlier Wonders marketing campaign wrapped up in late March 2022 and delivered over $4.8m in gross sales to operators – an incredible outcome contemplating occupancy within the area has been 70 per cent on common for the 12 months,” Hamilton stated.
“This marketing campaign will give attention to driving gross sales to the operators instantly on our web site with one of the best offers accessible within the intervals when operators see a softening of bookings.
“Specializing in our tried-and-true markets of New South Wales, Victoria and Queensland, permits us to proceed constructing consciousness of The Whitsundays and the benefit of accessibility by highway, rail and air from these states.”
Wonders of The Whitsundays exercise will roll out throughout out-of-home, content material partnerships and social, show banners and search to maximise the attain of the marketing campaign to audiences throughout Australia. The marketing campaign will once more use the voice of Siri, Karen Jacobson, to voice radio and Spotify adverts about experiences accessible in The Whitsundays.
The Wonders of The Whitsundays marketing campaign will run from at this time till March 2023 to fill potential want intervals for operators.
With nice presents accessible throughout island stays, snorkelling the Nice Barrier Reef, absorbing the sunshine on Whitehaven Seaside, crusing by means of 74 island wonders, or experiencing the colourful coastal cities of Airlie Seaside and Bowen, there’s an possibility for everybody desirous to do The Whitsundays.
