• New analysis from Samsung reveals over a 3rd (36%) of 65-year-olds and over are gaming every single day
• Virtually a fifth of grandparent’s sport to ‘maintain involved’ with their grandchildren
• TikTok sensation, Grandad Frank, has teamed up with gaming YouTube and Twitch Star, Gee Nelly, to encourage the nation’s grandparents to degree up their gaming expertise
LONDON, UK – January 2023 – Samsung Electronics Co., Ltd: With many trying to be taught a brand new ability as we begin the yr, new analysis has discovered that we’re a nation of grandparent players, with over 4 in 5 (85%) of the older era now gaming a minimum of as soon as per week, and greater than a 3rd (36%) gaming every single day. The rising pattern reveals two-fifths (42%) of over 65-year previous’s sport to bond and spend high quality time with relations and practically 1 / 4 (22%) are doing so to spice up their temper and stimulate their minds.[1]
The analysis comes as Samsung Electronics Co., Ltd. reveals though grandparents’ love of digital gaming began trending within the final couple of years, with virtually a fifth (19%) having picked up the interest through the pandemic and continued since, there are nonetheless setbacks to beat. Virtually a 3rd (32%) cite ‘not understanding the expertise’ and ‘needing somebody to elucidate the way to play’ (31%) as holding them again, while over 1 / 4 (29%) really feel they don’t have the correct gear to get entangled.
To assist the older era, Samsung have teamed up with Twitch and YouTube gaming star, Gee Nelly, to show TikTok sensation, Grandad Frank – who boasts greater than 7M TikTok followers – to sport for the primary time ever: https://www.tiktok.com/@grandadfrankk/video/7191938009565121797?lang=en
The TikTok opens with Gee Nelly taking part in an Xbox sport she has lately found, Sea of Thieves, on a Galaxy Z Fold4 – which boasts a mega 7.6-inch show – earlier than each attending to grips with the sport utilizing the Odyssey Ark, a 55” rotating show monitor delivering a cinematic expertise. As they navigate Sea of Thieves collectively, Grandad Frank is launched to a complete new world of digital gaming with Gee Nelly’s cautious navigation and gaming hacks, exploring the immersive highs which digital gaming brings. The expertise brings Grandad Frank and Gee Nelly’s worlds collectively by their shared gaming journey and Grandad Frank shares that he’ll actually have to choose up gaming because of his kids and grandchildren because it’ll assist deliver them collectively as a household.
Why are the older era, affectionately coined ‘Previous Age Players’ (OAGs), shunning Sudokus and logging into the world of digital gaming? 1 / 4 play to maintain their thoughts lively and over a fifth (22%) discover it helps to spice up their temper, while 23% discover gaming ‘calming’ because it ‘takes their thoughts off the busy world’ round them.
Grandad Frank mentioned: “It was through the pandemic that I began creating movies on TikTok with my granddaughter, Kiera, and since then we’ve been nearer than ever. Embracing the digital world, with the assistance of my household, has been a lot enjoyable over the previous couple of years and has actually saved us all laughing.
That’s why I’ve teamed up with Samsung to assist different older individuals on the market get on-line, whether or not it’s taking part in a online game along with your grandchildren or doing a foolish TikTok dance. You’ll be amazed by the connection it could actually deliver – I really feel like I’m having a second childhood!”
The examine revealed that, whereas over half (51%) of grandparent players choose to play by themselves, many play with their household reminiscent of kids and grandchildren (42%) or companion (41%) as they search for extra interplay over the winter months.
Graeme Little, Head of Show at Samsung Electronics UK, mentioned: “The ability of connection that expertise can deliver was evident through the pandemic, and it’s unimaginable to see the older era embracing the digital world and persevering with new habits fashioned over the previous few years.
“Grandad Frank and Keira’s content material is uplifting and refreshing, and we hope that, with our ideas and tips, different grandparents will really feel empowered to tackle a brand new gaming problem with their households this yr.”
Following the busy festive season surrounded by households, it’s no shock that many could also be in search of new methods to attach once more with their household and buddies in an more and more digital world. For these trying to upskill themselves in 2023, Samsung boasts a spread of merchandise good for these trying to play (or compete) with the entire household, from the Galaxy Fold4 to the Odyssey Ark Show Monitor. For these with a 2022 Samsung Good TV or monitor, the Samsung Gaming Hub offers instantaneous entry to the most important video games on Xbox and different high streaming companions – to maintain you taking part in collectively right through the yr.
[1] Nationwide survey polled 1,000 UK adults 65+ who’ve performed, or could be taken with taking part in, pc/video video games. Carried out 18th – 23rd November 2022.
