BILLINGS, Mont. (Jan. 31, 2023) – The Kampgrounds of America, Inc. (KOA) Monthly Research Report – January 2023 Edition affords a provisional take a look at the prior 12 months through which extra individuals camped than ever.
In response to the most recent analysis, tenting exceeded a document 2021 by 1.5 million households.
Launched forward of Kampgrounds of America, Inc.’s annual North American Camping Report, out there this spring, the most recent version of the month-to-month report shared that tenting is extra very important than ever amidst financial and life stressors.
In response to the report, it’s estimated that 30% of campers in 2022 joined the exercise in 2021 or 2022. Whereas some (13%) share that they started tenting as a direct results of COVID-19, most (17%) cite different causes for selecting to camp for the primary time. In 2022, 11% of tenting households have been new campers. In all, 41% of tenting households in 2022 have been comparatively new to tenting as a type of leisure journey, having camped for the primary time during the last three years.
“Over the previous a number of years, now we have seen dramatic will increase in new campers,” mentioned Whitney Scott, senior vp of technique at Kampgrounds of America, Inc. “Persons are in search of modes of journey that match their life-style and enhance their day by day lives. Tenting supplies that for a rising variety of vacationers, and we don’t see that slowing down.”
Portray a wholesome outlook, most households that camped during the last 12 months point out they plan to incorporate tenting in future journey (74%). Notably, 45% may have booked their tenting journeys or be within the planning levels for 2023.
Psychological well being seems to be one purpose for the continued reputation of tenting. Six-in-ten campers share that tenting helps enhance their psychological well being. Moreover, 54% say that tenting induces much less anxiousness than different types of journey.
Shifting financial components over the course of 2022 additionally performed a task in how individuals camped. In actual fact, 64% of campers camped extra or changed different forms of journey with tenting over the past 12 months. Equally, 64% mentioned tenting was a extra viable journey choice throughout financial uncertainty.
“Tenting is proving to be a best choice for journey amidst uncertainty,” Scott mentioned. “Folks have confronted a large number of stressors in 2022 and tenting journeys proved to be an answer for a lot of. We’re seeing the perseverance of campers as they make tenting a continuous precedence as a leisure exercise.”
The January report additionally shared the way in which campers explored in 2022. Most (54%) tented as their main tenting lodging, whereas 26% and 17% utilized RVs or lodging, like cabins, respectively. Campers additionally tried many issues for the primary time throughout the 12 months, together with glamping (21%), snowbirding (21%) and staying at a non-public campground (20%)
To view the complete findings of the KOA Month-to-month Analysis Report – January 2023 Version, previous and future editions, and overview the analysis methodology, go to the KOA Press Room.
