Fairly embarrassingly, French skincare consultants and fanatics are taking to TikTok to mock these outdoors of France for getting caught up within the hype and utilizing sure merchandise mistaken. Take Biafine for instance. TikTokers are enlisting the remedy as a facial moisturizer, but it surely’s really a product used to deal with wounds, ulcers, and burns. In truth, utilizing the ache reliever in your face when not essential might trigger points, somewhat than fight them. “Les américains 😬,” writes one disdainful TikToker beneath a video during which a US-based influencer slathers the “magical” lotion onto their face. Once more, it appears we have caught up within the fanfare, which mixes aesthetically pleasing, minimal packaging with affordability, and the thrilling concept that we would’ve simply discovered a uncommon, international elixir to nice pores and skin.