Cutty Sark celebrates 100 years – Drinks Worldwide

Marking 100 years because the model was based in 1923, the anniversary launch will embrace a brand new label and present field, with the identical Cutty Sark whisky contained in the bottle.

Manon Brochet, Cutty Sark model supervisor, stated: “This restricted version emphasises the model legacy and maritime anchoring, together with its adventurous character and worldwide dimension.”

The model will see a world anniversary plan put in place all year long within the model’s key markets, together with the discharge of the brand new Cutty Sark marketing campaign “By no means Ending Journey” and the launch of a Commemorative Version.

Aditionally, La Martiniquaise-Bardinet introduced its new packaging id, together with a redesigned emblem, for its Label 5 Scotch Whisky at commerce honest ProWein, final month.

Clémence Leclerc, worldwide whisky supervisor, stated: “We’re very completely happy to current this new design for Label 5 to strengthen the model DNA and ship larger shelf standout.”

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