The White Lotus star is the co-founder and face of Wooden Milk, a brand new plant-based milk created from timber.
Okay, not likely. The playful fake initiative by the crew behind the viral Acquired Milk? marketing campaign options Plaza providing milk drinkers the possibility to get their non-dairy repair from the forest.
“Have you ever ever checked out a tree and thought — might I drink this?” Plaza says in an April 20 Instagram video. “I did, and that’s why I created Wooden Milk.”
The marketing campaign, which is timed for Earth Day, claims the wooden milk is quintuple-filtered and is an “artisanal mix of trunks, roots and branches.” Plaza poses in playful photos for the marketing campaign, sporting a “Acquired Wooden?” tee shirt and a chunky milk mustache. Whereas the launch web site confirms that no, Wooden Milk isn’t truly an actual product, the marketing campaign is supposed to assist the California Milk Processor Board plant 10,000 timber via a partnership with environmental nonprofit One Tree Planted.
In a really meta second throughout the video, Plaza “finds out” the product is pretend and asks what she even invested in.
The web site gives two cheeky tee shirts for buy. The $20 shirts are composed of one hundred pc natural cotton and boast a low environmental affect.
Aubrey Plaza might promote us something, actually — possibly even splinter-filled dairy merchandise.