Amber Beverage Group Welcomes Jessica Lanzon as Industrial Director, North America

The quickly rising international spirits firm, Amber Beverage Group (ABG), has appointed Jessica Lanzon as ABG Industrial Director for North America. She stories to Pepijn Janssens, ABG Managing Director US, and is working carefully with the ABG Strategic Advertising and marketing Division, in addition to the Group’s gross sales and distribution companions throughout the area.


“I’m thrilled and honoured to be becoming a member of the crew at Amber Beverage Group,” says Lanzon. “The spirits panorama in America is quickly altering. I’m trying ahead to championing ABG gross sales throughout the North America area and to working with such a tenacious crew to unlock what I actually consider to be the huge potential of those dynamic manufacturers in essential markets.”

Amber Beverage Group is a quickly rising international spirits firm, whose merchandise are present in thousands and thousands of households and venues throughout the globe. The corporate has grown from its preliminary manufacturing enterprise established within the Baltics in 1900 to turn into a world participant within the alcoholic drinks sector, using over 2000 folks. Lanzon relies in New York Metropolis and has been appointed to develop alternatives for the corporate’s owned core manufacturers, specifically Rooster Rojo Tequila, KAH Tequila, Moskovskaya Vodka, Riga Black Balsam, and others. Beforehand, she labored at Lobos 1707 Tequila as Regional Gross sales Director.

“I’m delighted that Jessica has joined us. North America is crucial spirits market on this planet and really a lot the land of alternative for our premium and premium-plus drinks manufacturers,” shares Pepijn Janssens who, in addition to his U.S. place, additionally maintain the position of Group Chief Advertising and marketing Officer for ABG.



“The USA is the nation the place we at all times select to first launch new tequila expressions for that reason. The tequila class is booming, and we’re already producing vital curiosity for our KAH Tequila and Rooster Rojo Tequila manufacturers. The vodka class is poised for a resurgence, and we stay up for introducing our 100% European-made Moskovskaya Vodka model. Jessica will likely be instrumental in serving to us benefit from these and different spirits advertising and marketing alternatives, managing all facets of our manufacturers throughout all channels and nationwide accounts.”


Amber Beverage Group produces, bottles, markets, distributes, exports, and retails a complete vary of drinks of which it owns greater than 100 and is liable for advertising and marketing and distributing 1,300 third-party drinks manufacturers, spanning all the things from premium vodka and glowing wines to speciality Mexican tequilas and Irish whiskey. The corporate operates in practically 20 nations in addition to the USA and Canada, together with Austria, Australia, the Baltic States, Germany, Eire, Mexico, and the UK.

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