Journey World has launched a brand new partnership with Animals Asia to work in direction of placing a cease to bear bile farming in Asia and supply sanctuary and care to animals affected by this merciless business.
Off the again of Journey World’s new model identification and the launch of its Conservation Assortment, the model has dedicated to donating $300 from each Asia land reserving to Animals Asia.
The cash will go in direction of ‘Mend a Damaged Bear’ packages, and assist Animals Asia rescue bears from bear bile farms, present life-long take care of rescued bears and work in direction of placing a cease to the business in Asia by selling natural and artificial options and elevating consciousness.
Over 10,000 bears – primarily moon bears but in addition solar bears and brown bears – are held in captivity on farms in Asia to have bile extracted from their gallbladders frequently, which is bought as a conventional Chinese language drugs to deal with gallstones and liver illness.
Talking at a launch occasion on the Australian Museum in Sydney this morning, Journey World managing director, Neil Rodgers mentioned this trigger is especially near his coronary heart.
“I’m obsessive about animals and animal welfare and partnership instantly struck me,” he mentioned.
“We now have a goal of $1.5 million over the following three years that we need to increase for Animals Asia, with a number of totally different metrics, in order that by 2026, we’ll look hopefully rescue the final bear [from bear bile farms] in Vietnam.”
By means of this new partnership, Journey World has additionally integrated a go to to one in every of Animals Asia’s bear sanctuaries on one in every of its Conservation Assortment journeys.
Relating the model’s refreshed identification, Rodgers mentioned Journey World’s new look and messaging was launched to higher mirror the corporate’s eco-credentials and convey the model’s dedication to sustainably-led journey.
“At this time, I felt like a bit caterpillar that has acquired his wings,” he mentioned of the brand new model identification.
“We wanted to revisit what Journey World seems like by bringing the model to the individuals and saying ‘sustainability counts’.
“We allow travellers to have a constructive affect on the world, however our objective is definitely that they don’t recognise that they’re doing it.”
Rodgers mentioned the brand new model identification would additionally profit the journey agent group by making it simpler for brokers to speak about sustainability with their purchasers.
“On the trail to buy now persons are asking, ‘Are we travelling sustainably?’ ‘What am I doing with this operator?’ ‘Have they got credentials?’,” Rodgers mentioned.
“Whenever you e book with Journey World, or any of our Journey Company manufacturers, we’re capable of present that we are able to provide moral journey for acutely aware travellers seeking to discover as a result of we imagine as travellers we’ve got the ability to affect change.”
In the course of the launch occasion, Journey World additionally revealed it was supporting the Australian Museum’s 2023 exhibition Ramses The Nice and the Gold of the Pharaohs as a part of its longstanding partnership with the museum.
“Journey World’s ongoing assist permits us to understand our imaginative and prescient and to additional remodel this museum with dynamic exhibitions, develop academic programmes that encourage studying, and conduct and share important analysis and scholarship,” mentioned Kim McKay, director and CEO of the Australian Museum.
“Collectively, we proceed to inform the tales of our age and its individuals cultures and environments, in additional compelling methods in order that we might help guarantee resilience for the longer term.”
You possibly can learn extra about Animals Asia’s efforts to finish bear bile farming HERE.