Skift Take
At this time’s version of Skift’s every day podcast seems to be at Ace Group’s sale, a brand new sort of Olympics tourism, and New Mexico’s decade-long tourism marketing campaign.
Good morning from Skift. It’s Wednesday, January 18. Right here’s what that you must know concerning the enterprise of journey at the moment.
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Episode Notes
Ace Resort Group, a boutique lodge chain with 11 properties throughout the U.S., has been acquired by hospitality agency Sortis Holdings for $85 million, reviews Senior Hospitality Editor Sean O’Neill.
Sortis is acquiring the Ace Group International, proprietor of the Ace model, in addition to the Maison de la Luz and Sister Metropolis manufacturers. The Portland, Oregon-based agency, which owns eating places and occasional chains, plans to double the variety of Ace motels worldwide over a number of years. As U.S. lodge improvement is quieter than ordinary, O’Neill writes corporations like Sortis are acquisitions as a solution to surge forward of their rivals.
Subsequent, organizers of the 2024 Summer Olympics in Paris and U.S.-based event specialist On Location teamed up to launch an e-commerce website on Tuesday promoting tickets with hospitality packages. Olympic officers declare the centralized platform is a primary within the Video games’ historical past, reviews Company Journey Editor Matthew Parsons.
Parsons writes the packages, which may embody motels and native transport, bundle a ticket to a sporting occasion with entry to an official leisure venue. Roughly 90 % of Olympic competitions can be found with a hospitality supply. The Worldwide Olympic Committee stated the sale of hospitality packages on the platform would assist present followers with a extra accessible solution to expertise the 2024 Olympics in France.
We finish at the moment in New Mexico. The state’s decade-long tourism campaign has been credited with helping boost tourism regardless of criticism for allegedly having a scarcity of sensitivity towards the state’s Indigenous individuals, reviews Contributor Samantha Shankman.
The New Mexico True marketing campaign was launched with the intention of showcasing the state as a land of journey steeped in tradition. Shankman notes the marketing campaign was profitable in attracting guests from Los Angeles, one in every of New Mexico’s primary tourism supply markets. The state’s tourism division estimates New Mexico True helped affect 80,000 journeys in 2021, which generated $107 million in customer spending.
Nevertheless, Shankman writes that New Mexico True has acquired pushback, with some activists criticizing the marketing campaign for furthering a colonial mindset concerning the state’s Indigenous inhabitants. Shankman cites specifically an advert that featured an artist who moved to the state describing the New Mexico panorama as her nation with none point out of its unique residents.
