The medical spa industry is rapidly rising and increasing, bringing advertising and marketing competitors to an all-time excessive. Selling a medical spa just isn’t doable with out business information and expertise. With this in thoughts, Seattle-based plastic surgeon Javad Sajan, MD—aka: realdrseattle—is sharing 5 ideas for selling your medical spa.
1. Provide clear pricing.
Utilizing a instrument like Price Simulator, you possibly can provide leads a preliminary worth quote in change for contact data. This helps you get extra leads out of your current web site with out spending some huge cash. Worth transparency helps you get essentially the most from current leads and makes practices compliant with the No Surprises Act.
2. Write content material that solutions your sufferers’ questions.
Writing content material is one approach to increase your web optimization presence and promote your medical spa. Nonetheless, there’s a distinction between writing content material and content material that solutions your sufferers’ questions. Use Google to search out out the generally requested questions on medical spa procedures.
3. Do contests and giveaways on social media.
Giveaways catch consideration on social media and have an enormous attain. Aside from the price of the free therapy and any related product, you should not have to spend every other cash on them. This brings natural visitors to your social media accounts and web site.
4. Provide promos.
Promotions are a good way to get individuals within the door. For instance, purchase a therapy and provides one free to a buddy. Keep away from discounting or being the most cost effective as a result of this will damage your authority.
5. Make the most of vacation themes.
Holidays offer you a motive to contact your sufferers. Since advertising and marketing is at an all-time excessive, most individuals count on you to market to them through the holidays. Additionally, take into account providing themed providers like pumpkin facials across the fall.
